Logo is really a short form for the word Logotype. What it depicts can be a graphic mark or some type of emblem or symbol. A good Logo is something that will immediately stand out and reflect what the Company or organization using it is, and in its own way it tells a story about the business. There is a great deal of money that is spent on the development of Logos and once this is done then those that have developed it want to protect it, and they can do this through design protection. This is done through copyright or the intellectual property mandate.
What should be remembered is that the Logo is used in many different places and ways. It is often used in signage, as well as on the letterhead and business cards. In some cases it is even used as part of the product labeling. It really does tie in the brand of the company and for all of these reasons it makes it highly important. In the past logos tended to be very complicated and overdone. This has changed in the modern business world because of the fast pace of living and the logo has to make an impression very quickly so it has been kept far more simple.
One of the most significant factors about a logo is its design and there are plenty of designs that relate to the shape. Shape plays an important role as it creates part of the visual effect of the logo and also can help to keep it in the minds of those that see it.
When it comes to developing the logo it means that there has to be a concept behind it. What you really want to keep a focus on is making sure that the logo is able to say what you want about your company. A good example is a casino related business like newcasino.org.uk which would perhaps demand some type of gaming logo.