There are several things that you’re going to have to keep in mind when developing your logo. It should be:
You really want your Logo to stand out from the rest so uniqueness has to be a priority.
You really want to work hard on getting your Logo to tell a quick story of what your business is about. For example, if you were into doing something with cars then you may want to incorporate part of a car into your Logo.
The modern way with Logos today is to really keep them simple, and this is because you have to create the visual impression very quickly.
Logos are all about being graphic although you can have some lettering in it but you still want to be able to incorporate this within the graphic itself.
There is a mandate or criteria that a good Logo will meet. When you’re planning your Logo you are planning it here and now, but you are more than likely going to want to keep the same Logo for many years to come. This means that you want a Logo that’s going to be able to stand the test of time. You also want your Logo to be versatile so that it works really well no matter what media you’re going to use it on. This is where size is going to play an important role.
Then you want to think about your design process and remember that your Logo is going to be your brand identity. The first thing you want to do is come up with the basic idea. Then you want to do some research perhaps within your own industry so you can get an idea of what appeals to you, however the priority is going to be keeping your particular logo totally unique. Then you can build your perception and conception around it by sketching it, then do your revisions and then when your happy with it then it’s ready to be done in its formal process.