This is where you are really going to have to give some really good thought as to what you want to say about your company. You have got to put this into a picture and it has to be simple and appealing.
In order to do this you may first want to think about the philosophy of your company as you could use an abstract image that will represent this. This is where shapes really play an important role for example, going with a block image can create the visualization of the company being solid and trustworthy. High-tech companies tend to go with the particles or the swoosh emblems to show that it is constantly revolving in its technology.
Sometimes new businesses that are developing their Logo will try and go with an image that portrays their business. The problem is that these can be very limited even though there are numerous businesses within the industry. This is where one has to be really creative.
Then there are those that want to combine several of their businesses into one main corporate Logo and this is going to create an even greater challenge. What you can keep in mind is that your Logo can be related to different sectors of your business. It could be related to the place of your business, or the industry at large, or even to a specific person.
The one thing you don’t want to do is rush with your Logo. Do your drafts and put your ideas together. Seek out the ideas of others and then walk away from it for awhile and come back to it either the next day or even a few days later with a fresh perspective.
While your draft is going to help you with your decision making it can often detract away from being able to visualize it. Fortunately with there being many types of free software on the Internet you can actually design your logo to see how it would look or closely look to the finished product.