When you have developed your Logo after all the time and money that you have put into this you really don’t want to have to be dealing with failures. You can prevent this from happening by knowing what the possible failures of a Logo may be. By focusing on these in the very beginning you’re not going to have to deal with them later on if you find that your Logo is not performing the way that it should be.
The Logo is usually what your clients will see first and you want to make that first impression a good and lasting one. Often where the downfall comes with a Logo is that if print is being used the font is very difficult to read. As soon as someone is looking at your logo and runs into a difficulty they will immediately avert from it.
One very common application with a Logo is to create a visual double. This is where the Logo looks like two distinct things at once. This is automatically intriguing to those that are seeing it, however if it creates confusion then you better stay away from it.
One of the biggest factors at play with Logos is colors. What you have to remember here is that it doesn’t necessarily come down to what color you like best, but is what is going to work with your company over all. Often what will happen is that when designing a Logo and focusing on the colors many will go for the loudest and the brightest figuring that they’re going to draw the attention. While this may be the case it may not be the type of attention that you really are looking for.
Symmetry is going to be very important in your Logo. You want to make sure that there is a visual balance as this is going to be placed on different mediums, and it has to work well with all of them.