Logotypes have taken on many different forms and faces throughout the years. Logotypes actually came into existence back in the 1870s or so it is believed. Corporations have since come away from the contemporary type Logos and look more now for signs or icons or using an emblem as a symbol, or at the very best trying to do a combination of these. It can be really difficult to try and design a Logo without a name attached to it. Logos really started to become more popular in the 18th and 19th centuries when there were more resources available such as photography and lithography that was able to make the designing of Logos much easier and much more reliable and durable.
As visuals progressed to be a form of storytelling so did Logos in their own right. It was soon discovered that using a Logo to tell the story could be a really great way of improving a business. In late 19th century there was a real arts and crafts movement and because of this it spurred individuals intent on using Logos to become more unique. As modernization came into play in the 1950s then Logos became more simplistic sliding away from the long use of emblems which played a very big role in Logos in earlier years.
Most everyone has seen Logos that seem to have been around for as long as they can remember. This is because once a Logo has been developed very few companies want to jump into changing it. Unless they are making a big a brand change they will usually try and stay with the Logo that has fared well for them throughout the years. Dynamic Logos have been around since 1898 and some were based on a cartoon figure performing activities such as eating, drinking or playing sports.